One thing that the startup business model has consistently got right is the importance of brainstorming. Whether you’re a new kid on the block or an aging multinational businesses, there’s nothing more important than introducing new ideas into your business.
But it can often be hard to find the time, space and energy to make room for brainstorming. So we’ve taken the first step for you in coming up with this essential guide to making space for brainstorming in your office.
First of all you should be thinking about making a literal space for brainstorming. This will depend entirely on the current setup of your office. It may already have a common area that is well suited to the project, or you may have to completely redesign your office. What you’re looking to create is a space that is separate from the work stations of your employees.
This means that the new space should be neither completely related to work or leisure. It should be an informal gathering place where people can relax, but it should not be a break room. This can sometimes be somewhat hard to understand as a concept, but there are plenty of businesses out there like Saracenoffice in London that can offer you help on your way. What you ultimately want to do is create a space that inspires your coworkers to think differently.
When the space has been created, it’s often easier to find the time and effort to fill it. Brainstorming sessions should be a part of your working week. You should encourage people to bring along their frustrations and successes. You should, of course, hope that people begin to bounce ideas off of each other and build new frameworks for workflow.
The most key part of this is to make sure that there is plenty of time, scheduled at the right point of the day and week. You don’t want brainstorming sessions to be a dull, mandatory meeting that has to be endured. Nor do you want them to be social events where work is not even touched on. Maybe they can be organised before lunchtime once a week in order to blur the boundaries between work and leisure. Or maybe you would prefer to have them after work, between closing up the office and weekly drinks.
Perhaps the most difficult thing is getting the right atmosphere and mindset flowing amongst your employees. This can be very difficult to achieve if you have an established way of going about certain things, but in this case it is all the more worth doing. Making the space and time are key ways of indicating that you are opening up this avenue for your employees, but ultimately you will have to motivate them. As a boss, it may be up to you to make a fool of yourself publicly a few times to show everyone that there really are no bad ideas when you’re brainstorming. Ultimately you will be reaping the rewards of their fantastic ideas, but it may be up to you to get the ball rolling.