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Why Usability is Imperative in Web Design

Usability is vital when creating and developing your website. You need to ensure that the website interface is accessible and easy to use, so that existing and potential customers are not turned off, or frustrated when using your website. Think about your existing website and think about the improvements you could make.


Is your website clear?

Is it easy to navigate around?

Is the information readily available?

Is the information offered on the website accessible?


Let’s focus on usability: usability refers to how visitors to your website respond to the information that is given, what they can learn about your website and what they can take away from the information that is given. Think about the purpose of your website; does it guide the user through what your business is? Ensure that your website has a purpose to guarantee that these visitors will return to your website again and again.So many business owners are eager to join the online marketplace that they do not consider the overall effect that their website will have on their customers, potential or existing. Acting hastily when launching your website will have serious effects on profit and revenue. If you believe that your existing website is not performing as it should be and is in need of a serious overhaul, then it may be time to reconsider re-designing your website. A new and improved website is a great way of giving your business a new image and gives you, as a business owner, the time to re-launch your brand in a more exciting and innovative way.


One key piece of advice, when designing a website, is to ensure simplicity and clarity. Simplicity is the golden rule of web design. If your website is data heavy and complex, as well as busy to the eye, then visitors will be turned off and will go elsewhere for their information. Dedication to ensuring that your website is usable is the key to returning customers and will ensure that your website is effective, thus resulting in profit and sales. Ensuring the usability of your website will also mean that your target audience and key demographic will return. If you are looking to find an agency for expert advice, check out the NZ web design company.


Usability will mean adopting a simplistic approach to your website. Ensure that your website is clear, concise and gives information readily. Organising your website into a logical and cohesive manner will also help the customer use your website. Ensure that the customer’s needs are put first when adopting web design. While you may find the website easy to navigate, it may be worth looking at adopting the stance of the potential client. Will they find it easy to use, as complete ‘newby’ to your website? The chances are if you are finding it difficult to navigate around your website; your potential customer is too. Customer interaction is the key to building a successful brand as well as expanding your existing customer base and maximising your potential client list.


Usability is important for web design and it will allow users a better experience and will help build a bigger and better brand.  

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Chirag Dodiya

I Conceptualize, Innovate and then work on Executing Amazing Startup Ideas with the help of a team and Entrepreneurs Network. I love building and rebuilding Products. Using creativity, ideas and magic, I build businesses.


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  1. Mc Corey 25 October, 2014 at 08:54 Reply

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