On the face of it, you might think that statement is correct. Surely the bigger businesses are better at marketing their brand than anyone else? Effective marketing is one of the reasons they are so successful. Yes, they might be more effective at marketing, but are they smarter? If you are reading this, you are most likely a small business owner yourself or someone who wants to create a startup. If you have realised it yet, you cannot afford not to be smart when it comes to marketing your brand.
But why is that the case?
Lack Of Resources
Marketing and advertising are based on a budget, and the bigger the budget, the more chance you have of succeeding. As a small firm or a startup, your budget is going to be on the low side. That doesn’t mean you cannot compete for your market share. What it does mean is you need to make informed, clever decisions because one mistake could be fatal. In the world of business, money does make the world go around.
Need To Find A Way To Compete
Without the cash, how are businesses going to compete? Big firms can splash millions on TV adverts and billboards and blow you out of the water. Well, being smart with your marketing campaign is one way of evening the field. Money might be skew the results in the favour of the people who have it most, but a smart marketing campaign is a fantastic equaliser. Fortunately, we still live in the world where people enjoy creativity. So, the most creative and entertaining strategy will always come out on top.
Finger On The Pulse
Because you have to figure out new ways to compete, you are right there at the beginning of any fashion or trend. Now, for the most part, trends are just trends that happen to disperse after a couple of weeks. In some cases, however, they are here to stay and you are there to take advantage from the start. Other companies might get wise in time, but you will always have that extra edge because you will understand them better than anyone. As long as you make the right moves, you will be the business that no one can compete with on that level.
Take social media as an example. Small businesses tend to have a great social media presence because they understand its importance. Big businesses might have one too, but it will never be as constructive or as effective.
Understanding Your Clientele
With the rise of social media, customers and business have been better able to communicate. On a lot of levels, that ability to communicate has been integral to a business’ success. As you talk and ask questions to your customers, you understand what they want. Marketing is all about giving the customer what they want, so you can go and create a strategy that cannot fail. It might be a content marketing strategy that provides content for the website and drives traffic. Or, it might be something completely different. Whatever it is, it is a winning formula.
Although it might not look like it, small businesses are winning in the smart marketing stakes.