When a store hasn’t been updated in a while, a customer can sense it. You probably expect people who have visited your store for years to have noticed. After all, they’ve witnessed the unchanging nature of your store first-hand! But even if a customer is entering your store for the first time, they will be able to notice that you haven’t brought your store up-to-date.
So what’s giving you away? Well, the fact is that many stores have taken measures to make their business feel modern. If you haven’t taken the similar measures, then your store is going to seem out-of-place. Now, I’m not one to tell you that you should avoid doing things a little different. But if you’re neglecting to do certain things, then you’re going to turn off potential customers.
Here are some quick tips for revamping your store!
Get an online presence
A surprising number of business owners don’t feel they need to have an online presence. Even if you’re not a brand and only run the one store, you should have a website. It will help anyone new in town or just visiting locate you if you’ve got what they need. It will also help you connect with customers and spread awareness. You should start by setting up a simple website. Getting into social media is also essential. Consider a Facebook page and a Twitter account. This will show everyone that you’re moving forward with them!
Make cosmetic alterations
Sometimes I’ll drop into a convenience store that clearly hasn’t had a makeover in a while. Worse than that; some of them don’t even look like they’ve had a thorough dusting for years! If you’ve got marked floors or peeling paint on the walls, you should take action. Many business owners are unwilling to do so because it may mean closing off areas (or even the entire store) while the work is being done. But it may be worth the loss of time if by the end your store has a totally new and attractive look!
Accept credit cards
At least once or twice a week I find myself in a store that doesn’t accept any type of card payment. For sure, there are businesses out there that don’t particularly need one. Or who clearly have obstacles when it comes to getting the correct merchant accounts. Small-scale charity stores, for example, are understandable exceptions to the rule. And that rule is that you should be accepting credit cards if you have the means to do so! People don’t carry as much cash around as they used to. Take steps to accept credit cards today!
Update your stock
Have you visited a rival store, recently? Or seen any new food advertisements on the Internet or on television? If you’ve not got up-to-date items in stock, then you could be losing customers. This is why it’s important to network with other business owners. It’s also why you should be engaging in social media! If a visitor comes into your store and doesn’t see the item they’re looking for, they’ll probably just walk out. Don’t wait until someone asks you if you have something in stock. In other words, keep yourself abreast and don’t rely on customers to keep you updated!