From unknown start-ups to multinational giants, every business needs solid marketing. If you’ve done the preliminary work of getting your company off the ground, you might feel pretty lost when it comes to marketing. Marketing in itself is a massive subject, but there are a few effective conventions which you can stick to as a start-up. Here are a few important tips for marketing your start-up company.
The most important pointer I can offer is to keep up with modern trends. Marketing is all about accommodating for the consumer’s way of life. As this changes, marketing tactics have to change as well. As a young company, you’ll need to make good use of social media in order to reach your target audience. After setting up accounts on different social networks, start posting frequently and consistently. You need to update your corporate page often enough to keep your audience engaged. You should also form a distinct identity in all of your social media posts. Keep a consistent tone and make sure none of your posts deviate from the message of your brand. Remember not to over post though. Different platforms call for different frequencies. Your Facebook posts should range between five and ten a week, whereas Twitter should be updated several times a day.
Having a good social media presence can be very beneficial. However, it can be rendered useless if your website is slow or dysfunctional. Every last piece of content on your company site should be geared towards conversions. What do you want your customer to do once they land on your site? This is the only question you should be considering as you add features to your website. There are many affordable tools you can use to make sure your site is the best it can be. Google analytics will map out the user’s path to your site, and how they behave once they arrive. You may want to find an affordable web design service to optimise any forms and graphics. If you operate a cart service, there may be a cheaper or more reliable solution.
Obviously you need to tap into the modern digital arena. However, it can also help to use marketing methods your competitors aren’t touching. Telemarketing and business mailing lists might be something to consider. I know that telemarketing gets a bad rap, but there are a number of advantages it has over other marketing strategies. You can have an ad that’s as flashy and professional as you like, but it doesn’t have the interactive, personal touch that telemarketing has. If the call recipient is interested in what you’re selling, then the telemarketer will be in a unique position. Instead of having to do all their research online, your customer will have someone right there ready to explain everything about your product or service.
With these marketing tips, you’ll have much more success in your initial stages as a business. No matter what kind of operation you’re running, never slack off marketing. It could mean the difference between your company growing or folding!