The thing about web designers is that they don’t have to be qualified in anything in order to call themselves ‘web designers’! Technically, anyone that can use software such as Adobe Dreamweaver can tell people that they can design websites.
Obviously the decent web designers out there will have some computer-related or graphic design qualifications under their belt and will doubtless have attended specific web design training courses and seminars in their lifetime, but the trouble is, how do you know whether your web designer is great or just an idiot pretending to know about something that they don’t really have a clue about?
This handy guide will help you determine whether you need to ditch your designer or not, and prevent further facepalm moments like the one above!
They only focus on aesthetics
There are two types of web designer in the world; those that only focus on aesthetics, and those that design functional websites that look great. If your web designer falls into the former category and not into the latter, it’s time to fire them!
The problem with designing websites that look stunning, but are completely difficult to navigate or even see on certain devices is that website visitors will ultimately end up leaving the website after a couple of seconds and going to a different one instead.
If you have a business website and this is happening to you, the consequences of an ill-thought out website can be catastrophic as you will be missing out on potential new business!
They know nothing about search engine optimisation
SEO, as it is commonly known as, refers to the practice of ensuring that the text content on a website, as well as its layout, is organised in a way that is likely to return a web page higher up in a search engine’s result pages for a specific keyword or phrase.
Many so-called web designers that are asked to come up with the copy for their websites simply use keyword stuffing in the hopes that this will make pages rank higher. Not only is this frowned upon by SEO professionals and search engines themselves, but it is likely to have a red card placed against your website; in other words, your pages are less likely (if at all) to show up for in any search engine results pages!
They only use Adobe Flash
An epic fail on the part of today’s web designer is to design websites using just Adobe Flash technology. Whilst this might have been an awesome idea back in 1998, its use is pretty much discouraged today, especially as the more-secure and openly-supported HTML5 standard is available and can be used on a plethora of desktop and mobile devices.
According to a web design Liverpool guru, Adobe Flash cannot be viewed on any Apple iOS devices – this means the Apple iPhone, iPad and iPod touch – and it’s certainly not supported by mobile and tablet devices that run the latest Android operating system.
As you can see, it would be pretty stupid to design a website that only a small percentage of people can look at!