If you’re a business startup, you’ll no doubt be dying to increase your exposure and tell anybody who will listen about your new business venture. Shouting this information from the rooftops just won’t do; you need to use some clever tactics so that your target audience learn all about you and what it is you do. Take a look at some of these easy yet effective steps you can take:
Leave Your Business Cards in Places Your Target Market Will Find Them
All businesses need a good business card to hand out to their clients and prospects. However, your prospects aren’t always in the right place at the right time. To help spread the word to as much of your target market as possible, leave your business cards in places they might find them. This is a little sneaky, but it can work! You can do it with flyers and brochures too. For example, you could leave your personal trainer brochures in a health food shop. Use your imagination, but don’t try to poach competitor’s customers by taking this approach. You don’t want to get yourself a bad reputation with other businesses, especially not when you’re just starting out. In an ideal world, all businesses will support each other, even those in the same industry. If one of your competitors is so busy that they can’t take on any more clients, they might just send them your way if you play your cards right!
Write a Blog
As you’ve started a business, you definitely have some valuable information to share. This could be any kind of information: how you’re coping for the challenges of starting a business, relevant tips to your industry, and more. Writing a blog allows you to get this information out there to a large audience. All you need to do is write unique content that’s shareable and helpful. People will begin to share your work, and come back to you with other queries. Don’t worry about giving valuable information away for free; people will love you for it, and it’ll be a great business move. You could even become known as an expert in your industry if you help enough people. No bad can come from writing a blog – you could even make money on the side with it!
Write Valuable Comments on Blogs
As well as writing your own blog, write valuable comments on other blogs in your industry. I’d like to emphasize the word valuable here, as you should never spam another blogger or post useless comments with no thought having gone into them. Answer questions in a blog posts, offer another point of view, and just make your comments worthwhile in general. You’ll soon get traffic and exposure thanks to this. Avoid one word comments like, ‘great’ and even ‘cool post’. You can see through these a mile off.
Guest blogging is a valuable way to share readerships with other bloggers. If your content is good enough, you could approach similar bloggers with a proposal to write for them. Tell them what you’d like to write about, and maybe even send them something you’ve written already to give them an idea. Their readership might just follow your blog if your content is good. They can then do the same for you, which should get you even more exposure. It’s a win win situation for both parties!
Invest in Promotional Materials
Promotional materials are the perfect gift to giveaway. People love receiving free things, so what could be better than taking home something useful like a pen, umbrella, or mug? All you need to do is make sure that these items are branded with your logo! It’s easy with sites such as brunelone.com. Everybody who sees these things will see your logo and think of you. People will be walking advertisements, especially if you give out umbrellas, tote bags, and t-shirts. You can even decide what to give away depending on the season or holiday. Your options are endless.
Buy Facebook Adverts
Do you know how many people use Facebook each and every day? Millions! It isn’t hard to see, you can see people scrolling through it just about everywhere you turn your head. By buying a Facebook advert, you’ll get seen by a huge portion of your target market, as these ads are specifically designed to be seen by the people you want to do business with. Clever, right?
Join Social Media
As well as buying adverts on social media, you can also sign up and create your own profiles. Choose the platforms where you’ll be most likely to access your target market. You have plenty of options; Twitter, Facebook, Instagram, Pinterest, and more. People are more likely to do business with a company who has a strong social media presence. You can use your profiles to engage with your audience (more on that later), respond to queries, and post relevant shareable content. Regardless of the platform you choose to use, great pictures will entice people to click your links and read on.
Engage With Your Audience
Engaging with your audience is so important. You shouldn’t simply promote your product to them, especially not on social media. You need to take an interest in them, and just speak to them in general. For example, you could ask them their opinion on a certain news article and discuss further. They might even share your social media content if you write well enough. Always keep your target audience in mind with the things you write and use the right sort of language for the best effect. Instead of using words like ‘us’ and ‘we’, be sure to say ‘you’. Speak to them a bit like a friend!
These tips are guaranteed to increase your exposure. Everybody knows that startups need all the help they can get when it comes to exposure, so make sure you try them before you decide they aren’t suitable for you. See you next time!