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Startups: Here Are 7 Ways That You Can Improve Your Sales Performance

Improving sales, as a start-up, is fundamental to your success. Many startups fail within their first year of trading. This is because they don’t have clear sales strategies. They seem to lack insider knowledge on how to make their venture a profitable one.

When it comes to matters of boosting your sales performance, you don’t have to don a comedy outfit and pound the streets with flyers. But, you do need to assess and evaluate your business and your performance. Of course, this is easier said than done. You need to ensure that you are using all of the tricks in your working arsenal to ensure success. Without it, your startup is likely to be another statistic.

It’s time to beat the odds.  When it comes to improving your sales performance, you can do this with ease. Now is the time to take the helm of your business and make sure that you are asserting your prominence. This will help with growth strategies and see you as a valuable player. Of course, growth should be organic. But, if you are stuck in a rut, it’s time to see how you can improve your sales performance overall.

While sales can be a tricky thing to master, you need to hone your craft. Irrespective of your industry, you need to ensure that you are taking the helm of your sales performance. This means that you can guarantee your survival in a competitive marketplace.


Tip 1: Understand Your Business

When it comes to improving your sales, you need to understand your business. Yes, this may sound somewhat commonsensical. But, knowing your market niche is vital to your success. What products and services sell better than others? Why is this the case? Are your customers looking for quality or value? Ascertaining your business needs and your customer’s requirements is one of the best ways to improve your sales performance. This ensures that you understand consumer buying behaviour. But, it also ensures that you are meeting the needs of the customer and making it pay. Introducing sharp price hikes will not ensure loyalty. But, small incremental price rises that are in line with inflation means that you can determine your profitability in a more sustainable way.


Tip 2: Identify Goals


Identifying your goals is vital when you are trying to improve your sales performance. Instead of saying ‘I want to sell more’, identify how much more. Setting KPIs and targets is fundamental. How many more sales are ‘enough’? Of course, these need to be workable and achievable goals. But, determining your objectives and meeting them ensures success. Not only does this improve your profitability. But it also ensures that you are meeting professional and personal goals. Once you have determined this, ensure that you are tracking and monitoring your success. If you have a dip one month, determine why this is the case. Defining and identifying goals not only helps you succeed, but it can also show you where you are going wrong. This gives you are greater insight into your business. Ultimately, this makes your company a more prosperous one.


Tip 3: Use Technology to Ease Processes

Technology can prove to be a useful tool in your working arsenal. Not only can it help you determine sales and progress, but it can ensure that you remain on the right lines. Financial tracking is vital to your success. But online till software can also guarantee that you are running a more efficient business. All of your companies sales data is at your fingertips. This ensures that you can meet the goals and the needs of your company in a slicker way.


Tip 4: Give the Customer What They Want

Yes, this seems almost too simple to be true. But, listening to your customer’s needs is vital to improving your sales performance. Once you have determined what they want from a business like yours, you can tailor your service to meet their requirements. This means that you can omit slow moving lines, or get rid of some services entirely. Let’s face it, if they don’t pay, what’s the point of having them in play? You can make sure that you are selling products that pay the bills. A reduced stock line or product line ensures that you are only investing in the things that work. This means reduced outgoings, but maximised profits.


Tip 5: Focus on Customer Service

There is no truer adage than ‘customers are easy to lose and hard to gain’. With this in mind, you need to focus on your client. This means giving equal attention to new and existing customers. Many businesses focus their energies on making new customers feel like a million bucks. They forget about their existing customers that have helped them shape their business. Follow up on customer orders; ensure that you go above and beyond when it comes to customer service. You don’t have to hound your clients. But, a quick follow up phone call or email can ensure loyalty and customer retention.


Tip 6: Target Your Customer

Make sure that you are selling with purpose. While this may not make sense, think about this logically. Attempting to sell your products to anyone and everyone is a great way of losing sales. Ensure that you focus your attention on those that you know need to use your services or goods. This can ensure that you are making sales that count. But, it can also ensure that people return to your business and use it again and again.


Tip 7: Work on the Basics

Now is the time to hone your sales techniques. Let’s face it; we all have room for improvement. As a startup you need to determine your sales technique. But, you also need to ensure that you are evaluating this as time goes on. Having a fresh approach to your sales tactics is vital. Think about how you present yourself both in person and online.


Becoming a profitable venture means taking the time to assess your business and your sales methods. Implement the right technology and processes, and you will see a definite increase in your sales performance. After all, more sales equals business growth.

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Chirag Dodiya

I Conceptualize, Innovate and then work on Executing Amazing Startup Ideas with the help of a team and Entrepreneurs Network. I love building and rebuilding Products. Using creativity, ideas and magic, I build businesses.

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