With the amount of money big brands pay to their advertising executives, you would think they’d be far superior to the small startups competing with them on always all grounds. However, this is rarely the case. As you will learn throughout the course of this article, it’s often startups that have the best ideas and create the most impressive results. There are many reasons for this, some of which I’ll attempt to explain in a moment, but first, take a moment to focus on this idea…
When we are born, we have no knowledge about what works and what doesn’t work, which is why we’re often willing to try lots of new things. As we grow older, our perception of the possible becomes limited right up to the point where we become stuck in our ways upon reaching old age. This is perhaps one of the most profound metaphors for why big brands fail to achieve the results they require. They’ve just been playing the game so long that they’ve become accustomed to sticking with what they know.
Here are some other reasons…
Startups consider their potential customers and clients to be important
Once a business has achieved a certain amount of success and made a considerable amount of profit, the individual customers and clients start to become less important to the future of the company. With startups, every penny counts, and so they’re much more likely to look after their interests and go the extra mile when it comes to providing quality products and services to existing and potential contacts.
Startups always fulfill their commitments and deliver work on time
Getting a bad reputation for shoddy or late work during the early stages of any business is never a positive thing. Entrepreneurs know this, and so they place more emphasis on ensuring deadlines are met and you’re always happy with the quality of their work. While some big brands might cut all ties once a project has been submitted, those working for startups are more inclined to alter or adjust anything you’re not happy with.
Startups remember important dates and send you gifts
You don’t start out in the business world to receive free gifts from other companies, but when they go out of their way to give you something thoughtful, this often makes the day a little more enjoyable. Whilst you probably won’t get a sports car or anything quite that flashy, many startups use websites like eCO2 Greetings to create and send Christmas and birthday cards to their clients and customers.
Startups always keep on top of financial arrangements
It might take you a month or more to receive a paid invoice from a major brand, but smaller companies tend to keep on top of money a lot more favourably. Indeed, many of the startups I deal with spend half an hour at the end of each day paying any invoices their clients or suppliers submit. This means the money is often transferred in less than 24 hours.
So, after learning about some of the reasons why startup companies are better at keeping clients than their big brand counterparts, hopefully, you’ll see the merit in selecting a smaller company to do business with in the future.
Thanks for reading!