SEO is the phrase that can strike fear into the SME’s heart. Why? Simply because it is generally misunderstood. SEO is imperative for any business, regardless of their size, as it drives all important sales which result in cash.
What is SEO?
SEO is search engine optimisation. In short, it is used to increase online visibility within the digital marketplace. The great thing about SEO is that this enables you to get free web traffic to your website. Paid advertisements are great for those with a never ending budget, but for organic traffic to your site, then SEO is needed. What is more, those who are at the top of Google rankings are ultimately quid’s in. SEO can help you achieve that much coveted prize of being at the top of Google rankings. Imagine Google as a divine entity, and that by appeasing his robotic workers, you are on the road to fame and riches. Well, sort of. Google has 67% of the market share, presently, so must you play into the hands of Google to ensure that you do not get left behind.
Why is SEO Important?
When people have been surveyed, they have said that their main reason for visiting the website was because it was at the top of Google. Many people believe that being at the top of Google means that the business is reputable. Essentially, being at the top of Google rankings, to the majority of the general public, is a marker of quality. If you want to be considered a leading brand, then you need to invest in SEO. Companies such as SEO Columbus will be able to help you with this, if you do not have the technical knowhow. One major factor to consider when increasing Google rankings is that you look at the wide range of search terms that can be directly related to your business. By spending a small amount of time doing this, you will ultimately have a bigger and better online presence. In search terms, this means big money. While there may be much competition with the digital marketplace, if you can achieve the much coveted Google top spot, you will be ahead of your competition.
SEO increases traffic. Traffic is the amount of people that visit your site. In short, the more visitors, the better as traffic results in conversions. SEO increases conversions also. Conversions ultimately result in sales. Conversions, for those, not in the know, is how much of your web traffic converts into sales. Therefore, many visitors may access your site, but you need to be aware of how many convert into sales.
One of the main reasons that you need SEO is because everybody uses search engines to find their material online. While you can spend inordinate amounts of time profiling your potential customers and client base, you need to ensure that the content you put online is applicable to them. By developing fantastic content, you will hit all of your customers at the same time when they start to search for your company.