Many tech startups have great ideas for creating and developing new software – but struggle to sell it. The trouble is, if you want success for your company, you need to be able to both activities with aplomb. There are plenty of software entrepreneurs that can’t think of anything worse than getting out there and selling. But, if you struggle with sales, there are a few ways you can kick things off.
Of course, how you sell a product relies heavily on what it does – and who the people are that make up your target audience. But, the following ideas are typical of software selling across the board. Let’s get started with some of the best ideas out there right now.
Develop your email list
In the early stages of development, it’s vital to attract as much interest in your software as possible. The best way to do this is to work on building up an email list. Email is the most efficient method of reaching your customers online, bar none. It’s not easy building up a valuable list of clients, but it is worth your time. You can keep your customers updated, create a buzz around your new product, and offer discounts to your early adopters.
Offer free trials
Free trials are an effective way to get a new product out into the open. People are wary about buying new software if they don’t know anything about it, but will be more likely to give it a try if it’s free. If you are confident in your product, it’s an idea that is worth exploring – and you will be able to show off your wares in the best possible way. If your product becomes indispensable to the customer in the trial period, you will have yourself a sale.
Bid for government use
If your software is suitable for large-scale organizations, you could try and submit it for use by government agencies. Most countries have a public procurement authority that promotes technology for use in government. The vendor – in this case, you – gets the benefit of national sales. And, the organizations – fire and police departments, for example -get deep discounts on the software. Of course, your product has to be suitable for use within these organizations, but if so, you can enjoy extensive uptake.
Tie in with an existing product
Another way to sell your product on a larger scale is to tie it in with another successful product. For example, let’s say that you are working on inventory control software. Perhaps you could come up with a program that links perfectly with one of the nation’s best-selling infrared scanners. You might be able to piggyback on its popularity, and attract a lot more attention than going it alone. You could even strike a deal with the firm that makes the scanners, bolstering both offerings and cementing your market.
These are just a few ideas fledgling software companies can use to sell their products. There are much more, of course, but this should be enough to get you started. Let us know your thoughts in the comments section below.