Online marketing is a touchy topic right now. A lot of businesses are scared of it, primarily because they don’t understand how it works. It’s this lack of understanding that’s driving many fledgeling companies away from engaging with it more fully. And, in turn, this lack of assuredness is taking its toll on their bottom line.
Here’s the problem with online marketing: there’s a there’s a lot to learn. But, ultimately, it’s just like anything else in business. If you want to get good, you have to educate yourself. Remember, there really is no distinction between digital marketing and regular marketing. It’s all marketing because it’s all humans trying to entice other humans to buy their product. Just because it has the “digital” suffix doesn’t make it fundamentally different.
The purpose of this post is to try to reduce the fear factor that many small businesses have when it comes to online marketing. Here’s what to do.
Understand The Concept
There’s no point going on to more advanced topics without knowing what digital marketing actually is. In reality, it’s really quite simple. The definition is simply any type of marketing that involves electronic devices. That means that we’re doing away with the vast majority of old advertising methods, like flyers and sales promos.
Know Why It’s Important
The next stumbling block for many companies is not knowing why digital marketing is so important. Many companies have a sort of cavalier attitude towards the subject. They seem to believe that it’s just a fad or a craze. And unlike the old marketing methods, doesn’t really add any significant value.
But this type of attitude belies the facts. For starters, the internet is now a global marketplace. Something on the order of 3.3 billion people are now hooked up to it. And they’re all looking for new products and services. What’s more, many of those people live in Asia and are fast entering the middle class. They will be demanding products and services from your business before you know it.
Know Your Strategy
Traditionally, online marketing strategy has been seen as the hardest part of the whole process. But really, it comes down to something that you already know a lot about: your customers. Online marketing is most successful when you who your customers are and what they desire.
The next step is simply implementation. Most companies will go to digital marketing specialists. And there’s a good reason for this. Most businesses don’t want to do digital marketing on their own. Ultimately, it is this that makes digital marketing not as difficult as you think. It’s not something that you have to, or even should, do solo. It’s something that you’ll do collaboratively with an outside agency. It’s very much like working with any other outsourcing company. You simply give them a brief and tell them what you’d like them to achieve. They then go about doing all the technical things that make that possible. Then it’s just a matter of sticking to your roadmap and analyzing progress on a regular basis.