To stand out in your industry, you need to be more present online than all of your competitors. That’s right – every single one of them! Sometimes, standing out can seem impossible in a sea of similar businesses all fighting for the top spot on Google, or for the most followers on Twitter. However, there are plenty of ways you can stand out, and we’re about to share the secrets with you…
Become a Big Educational Site
Content marketing is one of the best ways to get people to your site today, so make sure you become a part of it by educating your visitors with lots of relevant information when they visit your site. Ideally, you want to become the only place people want to go when they have a question, need an experts opinion, or want to learn something new. Consistently putting out authoritative content will help you establish trust with your visitors and get more visibility.
Become a Valuable Resource
Of course you can become a valuable resource by posting authoritative content on your site, but don’t just stop there. Get on social networks and respond to chats, answer comments on other blogs, guest posts on sites in your niche, and more. Letting all of your knowledge go and spreading it around will get you referrals, more traffic, and great business karma (even if you don’t really want to share your knowledge).
Have an Amazing Web Design
You need a web design that’s easy to navigate, pleasing to the eye, and set out to cleverly draw the visitors eye to certain places. You need to have all of this in conjunction great content, and an SEO marketing strategy in place. Try these Melbourne web developers if you need help.
Be a Promoter for Others
That’s right, you shouldn’t just promote yourself. Find amazing work that other people are doing and share it with your audience. This makes you look smarter, and will get you in the good books of the person whose work it is.
Be a Social Butterfly
If you’ve got social media profiles on Facebook, Twitter, and LinkedIn but you aren’t active enough on them, it’s pointless. Use these channels to do market research, interact with your audience, ask them questions, and use this to make yourself part of their everyday lives. Building great relationships this way will make sure you stick in people’s minds.
Build Relationships Through Email
Build relationships via email to make sure your customers know you’re thinking of them. Send them offers so they know you appreciate their custom. This is a great way to build relationships with your visitors as they’re enjoying their morning brew.
Be Clear About Who You Are
You should always be clear about who you are in a sea of competition. Perhaps you only use recycled materials because you care about the environment, or maybe you’re a caterer who only ever uses locally grown meat and veg. A marketing story will work wonders for you. Being able to define yourself is what will set you apart!