Whether you are starting out as a new business, or you are an existing operation, now is the time to ensure you are competitive within the market. The internet can be a useful resource when it comes to looking at current trends and ideas.
Gauge The Competition
Whatever field of business you are in, there will be companies that succeed and companies that do not. The reasons for this can be many and complex. However, you will find that a lot of the time, businesses that fail are making common mistakes. This logic also applies to the organisations that succeed, as they will all be doing similar things well! The central point of whether or not a business is a success or a failure is quite often focussed on how they engage with potential customers. If you don’t already have a mailing list, for example, look into getting one. Reaching your possible clients via their emails is an essential ingredient in whether you make it or not.
Your Online Presence and Real World Presence
Check out the websites of your most successful competitors. They will be clean, tidy sites with well-placed information and an easy to follow layout. The fonts used will be well considered and probably quite classy without being cliche. It is likely they will have smooth animations on their homepages, and they may feature in-browser videos talking about what they do. Compare this to the websites of companies that have rushed their web presence. They will be badly envisaged with either scarce information or far too much. Web sites that are busy and packed full of different, unrelated info on the homepage tend to give people a headache and are usually best avoided.
Equally important are the things that your company does to promote itself in the physical world. Just being online is sometimes not enough, depending on the type of things your business offers. Do you have flyers and business cards that you can leave in your local area? Are you putting any literature through people’s doors? Again, if the answer is no, then it would be wise to think of investing in such practices.
Giveaways and freebies
Does your business ever use giveaways, freebies or competitions to gain new followers on social media? If the answer is no then you should strongly consider starting to do this. We live in the internet age, and almost all of us spend significant amounts of time online. An excellent way to pull people into your orbit is to launch fun competitions that incentivise people into following your company. This way, they will be exposed to your tweets, posts and images. As a result, they may end up choosing your firm when they need whatever service you provide.
Are You Taking On Too Much?
Sometimes businesses can be a mess. They might offer all sorts of products and services that are not linked which can lead to customer confusion about what it is they actually do. Consider streamlining your operations so you can focus on something that you are really good at. You do not want to be seen as a jack of all trades and a master of none. People like to deal with experts, so become one!
Hopefully these suggestions can help you reevaluate what you do and get you back on track if you become diverted from your original mission.