Sending gifts to clients is a tried and tested marketing technique that really works, helping to keep you and your services in the forefront of their mind. It’s a great way to say thank you to them for being loyal to you, but you do need to be careful that you don’t overstep the mark and use appropriate business manners. According to many experts, the key is to give heartfelt gifts that are clearly chosen for the recipient. Things like wine and spirits aren’t always appreciated, so you need to be careful incase these gifts aren’t welcome. Just a quick pointer: a lot of companies forbid their employees to receive holiday gifts. Find out if that’s the case by contacting their HR department so you don’t have to face the embarrassment of receiving your heartfelt gift back in the post. With that in mind, here are the most intelligent ways to send gifts to your clients:
Pay Attention to Detail
Whatever gift you decide to give to your clients, you need to make sure that it reflects what you provide throughout the rest of the year. Your client shouldn’t feel bribed by an unexpected gift at the end of the year. If you’re planning on sending a card, try to include a more personal message. Take the time to handwrite it too, rather than sending a printed one. It’s important you get the packaging spot on too, so employ a company like Packqueen to do this for you!
Gifts your client can eat or use, like scented candles and yummy food are always appropriate. This sends a message of friendship. Food always helps to draw people together and is something often shared with friends and family. You could even find a way to make the choice fitting to their location or business.
Why Not Make a Donation?
Giving to a worthy cause in the name of your clients is always a great idea. Get your staff involved when it comes to donating to a meaningful charity, and this way the donation will mean a lot to everybody. Let your clients know you’ve made a donation in their name by sending them a handwritten note and tell them why you chose that cause – don’t include the amount though!
Volunteer with Clients
You could always volunteer with your clients and staff at a helpful location or event. You could spend time at a food pantry, clean up a playground, or something else that is helpful in some way.
Many people enjoy receiving gift certificates, as they allow people to choose their own gifts rather than a gift selected for them. Try to make it their favourite shop or restaurant if you know anything about them.
Research More Personal Gifts
You could always keep a file of your client’s likes, dislikes, hobbies and more as you speak to them through the year. This could help you to send them a gift that’s perfect for them, instead of something more generalised. They’ll enjoy receiving a gift that shows you thought of them and that they can really use!
Follow this advice to keep a great relationship with your clients!