Many people now realize it’s possible to make a fortune by starting holiday booking companies. While there are some big players in the marketplace, smaller firms can still make a killing. That’s because the marketing experts that handle overseas hotel bookings offer excellent trade discounts. So, it’s possible to make an enormous profit while still making sure the customer gets a good deal. The only issue comes when people try to market their companies. LastMinute.com and other sites spend hundreds of thousands of dollars. So, competing with them for advertising space will become expensive. That’s why you need to think outside of the box!
- Create or buy relevant mailing lists
Mailing lists are a fantastic way to promote any new venture. However, they’re especially useful in the holiday industries. Some companies sell timeshare owner leads that could come in handy when trying to find new accommodation for clients. There are also specialists selling lists of contact details for people who’ve recently shown an interest in booking a holiday. With that in mind, you just need to search Google to learn more about the situation. Buy the right mailing lists with the best contact details, and it’s much easier to make headway. The people you are contacting are within your target market at the very least.
- Push banners with Google Adwords
There is no getting away from the fact that Google Adwords is the best advertising tool around today. As most holidaymakers will use the internet, you can’t go wrong. Just open an account, create some banners, and invest a small amount of cash. Assess the results and then work out how you can improve your targeting options. Once you find a strategy that seems to work well every time, you can afford to spend more cash. In most instances, you’ll just have to push your ads towards young families, pensioners, and professionals. There’s also a remarketing tool you can use that helps your banners to follow people on the internet. So, they encounter your brand over and over again.
- Get hotel owners to sign up
You could approach hotel owners and just ask them for discounts. However, it’s much better if you can convince them to subscribe to your service. That way, they might be willing to advertise it somewhat on their websites. You could provide them all with a small graphic that links back to your homepage. Hopefully, they will publish it online and push some of their customers in your direction. Of course, that should also help to improve your SEO efforts because backlinks are important. Don’t charge the hotel owners money to use the service because there are plenty of alternatives they could use for free.
You should now have a good idea about the best ways to market your hotel booking startup. The best thing about your new business concept is that it’s not investment heavy. That means you should have substantial running costs, and you won’t need to make an instant profit. Building a new brand people trust can take a while. However, you’ll achieve your ambitions if you remain focused on your goals and use this expert advice wisely.