For businesses that sell physical products to their customers, it is absolutely vital that they get their logistics and delivery services spot on! I have seen many examples of companies that offer an otherwise excellent service failing badly on dispatch processes because they simply went with the cheapest courier service available to them!
But that’s not the only thing that really annoys customers. Sometimes, and you might not even realise this, but it can also be down to how you package their goods! If you want to improve your product delivery processes and keep your customers happy at the same time, here are some of the golden rules to running a successful warehousing and dispatch system.
Use recycled packaging
You might not think that there is much of a business case for using recycled packaging, but you would be wrong, I’m afraid! Here’s why:
- It’s cheaper – recycled packaging actually costs less, not more, than what you are paying for your standard boxes and packaging materials;
- It’s eco-friendly – most people want to be more eco-friendly and send less items to landfill, but one of the major advantages of running a greener business is that your customers are more likely to buy from you simply because you are more ethical than the competition;
- There is no compromise on quality – some people wrongly believe that recycled packaging material is useless, but in actual fact it’s just as good as the standard stuff!
Use appropriate packaging
I have lost count of the number of Internet-based firms that send out massive cardboard boxes for something no bigger than a DVD case! Internet-based companies such as Amazon have taken great steps to ensure that the goods they send out are in appropriate “frustration-free” packaging.
Not only do they use appropriately-sized boxes for shipping, but it means they limit the amount of packaging material used within the boxes; something which is also beneficial to their bottom line, because they have to spend less money sending your items out!
Personalise your parcels
Many companies are starting to realise that personalising the parcels or envelopes they send out to their customers makes them stand out from the competition. Firms such as O2 (the mobile network operator) often send out personalised and colourful items to grab the recipient’s attention and make them think that they are important to the company.
Of course, not many companies can afford to do this but if yours can, it’s worth looking into as it’s an excellent way to do some marketing without really putting in much effort.
Offer your customers the best prices on parcel deliveries
Customers like to have the choice of who delivers their parcels, not so much because of the cost but because of the courier firm’s reliability and general reputation. Websites such as Rapid Parcel (visit their site here) offer you the ability to get quotes from a number of different couriers, so you can pass on those savings and indirectly benefit from future existing customer orders!