If you have your own business, then establishing a web presence is an essential part of your success. Whether you’re starting out as a simple blog or single template site, one of the most important things you can do is create a site – it gives credibility to your business! This post will help you to create the perfect business website, so read on to learn everything you need to know and consider:
What is the Purpose of Your Site?
First of all, you need to define the purpose of your site. It may be a simple online brochure site, a news site, a community space, or a combination of all of them.
Your Target Audience
Think about who your target audience is and what’s important to them. You must think like your visitors when you imagine your website. What do they need from your site? How do you want them to feel when they’re on your site? What can you offer them that’s unique to other sites/competitors? What would you like to see if you were one of your visitors? Take all of this into consideration, and you’ll build a site your customer’s love.
Working with a professional designer on the look of your site will make a huge difference. The branding around your site should all be consistent, and your identity should be consistent. Why are you using certain colours and fonts? Certain colours can create a specific mood; red is often used in supermarkets to increase hunger, for example, while purple is quite a spiritual colour. Do some research online so you can justify the colours you plan on using! When selecting your fonts, stick to two or three, as too many can make your site cluttered.
You need to establish a budget, but be realistic as you do so. Defining your needs will help you to come up with a suitable budget. You also need to set budget aside for marketing tactics like SEO. After all, what good is the perfect site if nobody can find it? These guys specialise in SEO in Perth, so check them out for all of your SEO needs.
Once you’ve worked out all of the above, it’s time for you to determine what kind of content you’ll post on the site. Here are some pointers to post great content every time:
- Keep your content to the point – less is usually more.
- Use great quality photos and images to tell your story. They get way more attention than a post without pictures!
- Give multiple ways in which you can be contacted.
- Your content needs to be edited and refined, so prepare your content in advance.
- Stay on point.
- Answer any questions you’re frequently asked.
Remember, building the perfect website shouldn’t be rushed. It takes planning, time, and plenty of effort to get right. Knowing what you want your site to do, and who will be visiting is important. By following the advice in this post, you’ll have a site that enhances your business!