There’s nothing wrong with having a small business, but sometimes it’s beneficial to appear larger than you really are. This can help you to get clients and keep them, as well as compete with the big contenders in your industry. Want to know how to do it? Read on:
Design an Awesome Brand
All big, successful businesses know how important it is to build a top class brand. Branding isn’t just the colours you choose to represent your business, or your tagline; it’s the experience your customers have when they make any interaction with your business. How to you address your emails? How do you answer your phone? It all builds a big picture of your brand! If you can design an awesome brand, then your business will seem huge, no matter how small it is.
Change Your Email Address
Have you used the same email address since you were 15? Well, now’s the time to change it to a more professional ‘firstname.lastname@example.org’ kind of deal. It doesn’t matter that you’re just one bloke working from your bedroom; the little things really matter. Don’t send emails from your mobile either – ‘sent from iPhone’ doesn’t look too impressive.
Have a Professionally Designed Website
Big, successful companies have good websites. If you can commission a brilliant design agency to do it for you then do that, if not, do the best you can with what you have. If you have a very basic site with badly chosen fonts, colours, and imagery, not to mention spelling mistakes, you aren’t going to get very far. Your site should be making a huge impression on clients and potential clients, so make sure it looks as good as some of your biggest competitors.
Hire a Virtual Receptionist
Being alone can stop you from doing important tasks that could convert to sales as you’re too busy doing something else. For this, hiring a virtual receptionist can really come in handy. They can answer your calls professionally, and then send you an email. This will free you up to do more important things, plus make it look as if you have more staff than you do – creating the illusion of a bigger business!
Rent a Professional Address and Telephone Number
You must include your address/location on your site, but this can sometimes give the game away and let people know that you’re working alone in your bedroom. Paying to have a more professional address is definitely worth it, and the great thing about it is that you don’t actually have to move. You can pay as little as £25 per month for use of the address and post forwarding, so there’s a package to suit all budgets. This can help you to land big, important clients! Visit the Anvic site to learn more about how a virtual office can improve the professional appearance of your business.
It’s never been easier to make your small business look bigger, so go ahead and try the tips outlined in this post…you’ll love the results!