Everybody should strive to get the most out of their business website – if you don’t, your missing out on one of the greatest marketing strategies! All businesses need marketing to thrive, and a good marketing strategy always starts with a good site – it’s the law! This post is going to give you some basic tips to help you get the most you possibly can out of it, which is especially useful if you’re kind of a novice – read on to learn more:
If lead generation is one of the main purposes of your site, then you should learn who is visiting your site every day. There are many simple ways you can do this, using programs online and software that can tell you which companies visit your site, and what pages they visited. In some cases you can even see how long they stayed on a page. This way you can see for definite who your audience are and make changes accordingly! Ahoy, who specialise in web design in Manchester, could even manage this kind of thing for you.
Make Sure You Set Goals
What kind of goals do you expect to hit with the help of your site? Is it all about selling a product? Think about why your site exists exactly. You need at least a primary and secondary goal for your site, otherwise it’s pointless. What would you miss if your site went down?
How can you plan for success unless you measure it? You should know exactly how your site performs! Google Analytics will give you all the information you need to get an idea of how your site is being used, what’s working, and what isn’t See how users find your site, what they do there, your most read content, and more! You can greatly improve your site by measuring everything.
Make sure your contact information is very easy to find. It shouldn’t take users too long at all to find how to contact you, so make sure you make it simple for them. Have it above the fold ideally so your visitors don’t have to look far.
Get Rid of The Clutter
You only have a few seconds to impress a visitor – they will leave your site if they feel that it’s too cluttered. You shouldn’t have any more than 2 messages on your homepage, or it’ll be seen as too noisy. Try to make everything as streamlined as possible, making the most of whitespace to improve the appearance of your information and to help your visitors digest it better.
There are many more things you can do to improve the overall look and feel of your site, which will in turn enhance user experience. The tips listed above are the most basic to implement though, so try them out first to see what kind of results you get. I bet you’ll notice a world of difference providing you consider the user and what they want to achieve in everything you do!