A successful business is one who knows how to get the biggest share of their available market on their side. This doesn’t just come down to the products you sell or how efficiently you run your business. It also means keeping customers happy. Not only happy to use your services, but able to access them. Accessibility is key in keeping customers. Here’s how you take care of it.
Don’t turn customers away
The first thing you need to think about it what kind of customers your business is already turning away. Are there certain bars to whether or not they can buy from you? For example, could using a credit card terminal make it suddenly possible for a whole new batch of people to become your customers? Look at the ways that your business is limiting whether or not people can use it. This also means simplifying it to reduce the amount of steps customers take to do business with you.
Available in all formats
Sometimes, it’s not about whether or not they can do business with you. It might very well be about how much effort it takes them. Not just in the complexity of the steps that it takes to go through with a purchase. If you’re running an online store, it could just as easily be whether or not your business is available to them at the time they want to check it. For example, if your site doesn’t use responsive design. In this case, they may give up your business only to go to one that is more accommodating their immediate need.
Broaden your horizons
It’s not just about looking for the opportunities to do more business with the markets you already know. An easy way to grow the market for your own business (if you do it right) is by looking outside your current constraints. Particularly, taking your business international. This takes a good deal of work. There are currency and legal concerns to deal with. You need to have distribution and the like set up abroad. You also need to make sure all your current web pages and resources are localized to other countries. If you do it successfully, however, it can prove tremendously beneficial to your office’s growth.
One way that you need to make yourself more accessible is by being more visible. Not just so people notice you. They also need to know that they can communicate with you. For example, nothing gives a business a vibe of being closed like a site that never updates and social media that’s never used. You need to take the time to keep all your accounts open and make sure all channels are saying something. Being invisible isn’t just bad marketing, it’s unfriendly to customers.
You need to make it as easy for customers to do business with you as possible. Make yourself available to as many people as possible. Whether it’s on different devices, different payment methods of even being from different countries.