An effective digital marketing strategy is used to give a business the best possible ROI. No matter the size of the business, a digital marketing strategy is imperative to success. In fact, just about everything is online now! Many businesses, both large and small have some kind of digital marketing strategy – a blog, social media profiles, and their site are all parts of their strategy. In this post, we’re going to discuss why businesses of all sizes should have one of these strategies, how you can create one, and more:
Elements of a Good Digital Marketing Strategy
A digital marketing plan will cover all of your inbound marketing bases. A well-rounded marketing strategy includes these elements:
- Your business site, and a blog.
- Quality content for your newsletters and emails.
- Social media.
- A tailored email marketing campaign.
- Data analysis.
But wait, that isn’t all. Your blog needs to be updated fairly often in order for it to be effective. Questions and comments must be answered, or you could build a reputation for being unreliable. You need to work out how often is suitable to post for your target market, whether this is 3 times per week, or once per day. Your site content must be up to date, and everything must be updated and monitored consistently. Ask yourself these questions to work out whether your strategy is good enough:
- Do I put out relevant, engaging, and helpful content?
- Do I have a clear call to action on my pages?
- Can my viewers easily share this content on their social networks?
- Is my social media campaign effective? Do I respond to questions and comments?
- Am I using analytic tools to measure my plan and find out whether it’s effective?
Think about ways in which you can make your plan work effectively. How can you streamline your plan? Can you delegate any work? Are you analysing your success? Make sure you have a schedule for monthly, weekly, and daily tasks. Plan how many blog posts you’ll write per week/month, and make sure comments on there are replied to.
A well thought out plan will produce incredible results. You will grow your business if you do this properly. You should not simply scatter ‘seeds’ about and hope for the best. Planning your strategy carefully, with the intention to tweak it when you need to will help to make the most of your business and get you the most ROI. By building customer relationships you’ll find they are loyal to you, and by sharing interesting content you’ll increase your brand awareness. Those are just a few of the things that will happen when you implement a proper digital marketing strategy!
If you already have a plan, why not evaluate how it’s currently going? If it isn’t producing the results you want, then you need to make a change. Perhaps you aren’t trying hard enough to get back to your customers in quick time, or perhaps you aren’t writing enough blogs and people are getting bored. Implement the above strategies, making sure you keep them up to date and you’ll wonder why you never did it before!