Reputation management is trying to take control over how people perceive your company – it’s difficult, but it can be done if you’re consistent and careful. All successful businesses need a positive online reputation! To do this, you must monitor and influence the online reputation of your business/brand, and address negative reviews or comments in a timely manner. So, how exactly can you build a positive online reputation for your business? Read on to learn how:
Write a Blog
By writing a quality blog that’s regularly updated with useful information, you can build a great online reputation. If you continue to post at least twice a week, you could end up being known as an authority in your industry. People may even come to you or click on to your blog when they have a question regarding your niche/industry.
Get Yourself Listed in Directories
Making sure your site is listed in directories, users will be able to search for you in the search engines, driving traffic to your site and helping them to trust you if you’re ranked well.
Encourage Reviews of Your Service/Product
Reviews are very important, as 92% of users look for them before doing anything else about your product/service. Encourage this on multiple platforms, so you have a better chance of being reviewed, and you could end up building a fantastic reputation.
You need to work to get some publicity for your site, so write quality articles for other blogs, do some advertising, pay for SEO services, and market your business as best you can. If you ensure that you post quality content regularly, you’ll gain even more publicity.
If you need help with this, you can always contact a professional company and get a quote. For example, a dental practice may use a company that specialises in dentist reputation management and marketing services.
As mentioned before, posting quality content regularly is important, especially on social media. Social media also gives potential customers social proof, so they can see just how much they can trust you and decide if they’d like to do business with you. 1 billion users are on Twitter and Facebook alone so don’t miss out by failing to socialise. Social media is perfect for advertising new products every now and again, interacting with your audience, sharing blog posts, running competitions, and getting more brand awareness in general.
You need to bear in mind, that your fantastic reputation won’t be built in a few days, or even a few months. You need to work very hard and remain consistent at all times. It’ll take years for a solid reputation to be established.
Once you’ve got the reputation you were after, you need to focus on maintaining it. Monitor what is said and try to respond to negative reviews in the best way you possibly can, so you can possibly redeem yourself. Any comment, whether negative or positive should be replied to in a timely manner, and you should aim to offer the best customer service. Never let your brand personality or work ethic slip in any way!