If you hope to get a brand new business off the ground, finances might be a little tight. Often, new entrepreneurs don’t have anything by way of a marketing budget. They wrongly assume that if they have an excellent product, it will sell itself. While that idea is a nice one, it is also a lie. You can have the best product on the market, but if nobody knows about it, no one will buy it. You need to make your budget stretch so that you reach out to your demographic without spending too much cash.
Tip 1 – Hire some brand ambassadors
The easiest way to get people talking about your company is to pay them to do so. It might sound a little bizarre, but this marketing method will save you loads of money. Let’s say that your demographic consists of twenty-something females. How can you reach them? You need to find prominent figures in their social circles who can help you reach out to them. For example, bloggers or people who have a massive following on social media, could help you. Look for people who have a powerful level of influence over their peers and hire them.
Tip 2 – Get automated email marketing
E-marketing works, but it takes you an awfully long time to do every day. You need to have targeted relevant communications using groups so that you can reach out to the right people. If you send out mass emails to everybody, you are wasting your time and money. Rather than hiring a member of staff to take care of this system, you could get an automated e-marketing program.
Tip 3 – Avoid mass advertising
The worst thing you can do is try every marketing stream available to you. If you are a new business, you need to be sensible about the ways in which you engage with your audience. Jumping on the bandwagon of every new trend is a stupid thing to do. It will cost you loads of money, and make your brand look cheap and tacky. You need to be smart about the streams that you use. Choose marketing techniques that work for your target audience. Before you start a new campaign, ask yourself how your demographic will perceive it.
Tip 4 – Tailor your online content
If you want people to talk about you online, you need some fresh, ‘shareable’ content. You don’t have to pay for online advertising, when you can get users to spread the word for you. You will already have a blog as a page on your website, but you need to ensure that you use it well. Don’t just write boring posts about industry news or your company. Instead, write things that people will want to share. If you have listicles on your blog, you can share them on social media. This type of article is popular online as it only takes a second or so to read.
Tip 5 – Make every employee a social media guru
You will have already hired team of staff members for your enterprise. If you ask each employee to post something about your company on a daily basis, you will find that the word gets out there quick. Each of your staff members has a circle of friends online. That means that you can reach out to hundreds (if not, thousands) of people every day. Ask your workers to share a blog post or something about the business. You should not let your lack of finances hold you back when it comes to promoting your business. Reaching out to your key demographic is not about money; it is about hard work!