2014 is the perfect time to start a new business, as governments around the world have introduced new tax deductions and policies to promote innovation. This means there’ll be less of a strain on your finances than you might imagine. For the next couple of years, you shouldn’t have to worry about business rates for starters, and this means you can spend a lot more time working on growth and expansion. With that in mind, today I’m going to fill you in on some useful information that could help you to achieve your goals. Customers and clients are the most important element to any successful company, and so you’ll need to do everything possible to ensure you get lots of them.
Don’t get me wrong, you probably shouldn’t follow my advice to the letter, as it will be pretty broad. However, you can take the ideas, alter them slightly and tailor them to suit your business model, and the way in which your firm operates. So, now we’re all clear on that, it’s time to begin. Give me your full attention, as you might never have this chance again…
Use Online Advertising Platforms
There are so many brilliant online advertising services around at the moment that you’d be a fool not to use them to attract new customers and clients. With a decent understanding of Google Adwords, and the service provided by popular social media website Facebook, you’ll be able to target your ads at only the most suitable people from your target market. This means you won’t waste money on people who aren’t likely to be interested, and you’ll have the freedom to update and change the information as you see fit.
Pay For A Decent Website
It’s all well and good advertising online, but if you don’t have an attractive and functional website for new customers and clients to visit, your results will be poor. In the past, it would have cost tens of thousands to have a decent site designed, but thanks to new and innovative companies that provide web design in Perth, London, Washington and almost every other major global city, this is no longer the case. For only a few thousand, you can have a professional and sophisticated site designed and customised to match your own needs, and those of your customers.
Run Competitions And Offers
People like the idea of getting something for free, or even getting a discount to be honest, and so you’ll need to constantly run different offers to ensure you attract more customers, and keep the ones you have interested. This will also give you something to say when posting out your bi-weekly mailing list email, as you should try to avoid spam or any irrelevant information. You also want to refrain from repeating yourself over the course of a few messages, and so having interchanging deals will help to achieve this.
Right guys, that’s all we’ve got time for today, but you should now have a much better understanding of what you need to do to attract more customers to your new startup in 2014.