When you start a business, you need to attract customers and clients. Without them, your business won’t survive, and you’ll eventually have to give up. You don’t need me to tell you how important it is to get these people on your side. When it comes to business clients, they’re often a little harder to convince than normal members of the public. They’ve seen it all before, and it’s going to take an impressive approach in order to convince them and then keep them on your side. This is why you’ve got to be an expert at impressing these people, as we’re about to explore.
Meet Their Needs
Firstly, you need to go about meeting their needs. They’re going to come to you with hopes that you can provide the perfect solution. The important thing you need to do here is to get all the relevant information from them. Have a clear vision of exactly what they’re hoping to achieve, and start thinking about how you can make it happen. This will require tailoring your efforts in order to achieve the desired result. You can’t just do the same thing over and over again and hope to please everyone.
Go Above & Beyond
Clients will be easily impressed if you simply make a big effort to go the extra mile. There are all sorts of ways you can do this, too. It might be a case of sending them a welcome gift after they decide to partner with you. Similarly, it could be making the effort to go and visit them instead of them visiting your premises. Those are just two examples, and there are hundreds more you could think of yourself.
Give Them User-Friendly Resources
Frustration sets in when people aren’t able to get answers in a quick fashion. If a client has to sit on a phone line for thirty minutes just to get a copy of a manual, they aren’t going to be pleased. Instead, you want to give them user-friendly resources like a client portal where they can access all the information they need. This will limit the amount of chasing around that they’ll have to do, and they’ll be impressed by the simplicity of it all.
Seek Their Feedback On A Regular Basis
One of the easiest ways for you to impress business clients is to regularly check up on them. You might think this is a path to disaster, but it actually makes them feel like you care about their needs. It’s one of the only business-related things you can do that isn’t related to money in any sense. You’re just checking up on them because you care, and that will make a big positive impression. Don’t go overboard with this, though. You don’t want to start getting them frustrated instead!
Promote Them Often
Now that you’ve clients on your side, you’re all working together with one another. You don’t have to promote their services, but it’ll certainly put you in their good books if you do. I’m not saying you have to spend a lot of money to do this, either! Simply take the time to retweet some of their Twitter posts or mention them in a marketing list email. Talk about how delighted your company is to have partnered with this group! Any positive publicity is good publicity for them, and they’ll surely appreciate the good word.
Discuss The Future
While your clients might be looking to invest right now, they’ll be looking towards a long-term partnership. It’s a big decision to invest in a company, and if they’re going to do that with you, they want assurances. If you haven’t got an idea of where you want to take this partnership and your company in general in the future, they won’t be impressed. Take the time to mention how you see the partnership evolving as time progresses. You’ll probably find that they’ll chip in with some ideas too, and you can form a joint agreement together.
Confidence & Professionalism Is Key
No client will invest in your services if you don’t come across in the right way. In order to gain their trust, you’ve got to be confident in yourself and your business. You’ve also got to be professional in the way you conduct meetings, conversations, and general business. First impressions are everything in this game, and if you aren’t up to scratch, they’ll soon find out. If you don’t feel up to the task, put yourself on a local training course to give you a boost.