Do you feel as if your branding and marketing campaigns could do with a nudge in the right direction? Well, this post can help you do just that – by helping you avoid the wrong direction! You’re about to discover why businesses commonly fail when it comes to branding and marketing, so take out your notepad and pen and read on:
1. Unrealistic Expectations
When it comes to marketing your business, there’s no substitute for time – and time is something that most business owners struggle to find. You have invested all of the money you have in your business, and you need it to take off ASAP. Of course, there are overnight success stories, but you can’t go into business and hope to be one of them. Marketing successfully takes a lot of time. You need to develop a loyal customer base, get word of mouth recommendations, and create a community. Marketing using social media, blogging, and other techniques can be very effective when you take your time!
2. Not Having a Plan
You need to use anytime and energy you have wisely, otherwise, you won’t get anywhere. This means you must have a strategy or a plan, and that’s something that surprisingly, many business owners fail to have. Ask yourself these questions: who is my customer? What are they doing? Where can I find them? How do they spend their cash? This will make things easier and help you to move forward.
3. Putting All of Your Metaphorical Eggs in One Basket
You need to try out multiple marketing channels; otherwise you’ll never reach the volume of potential customers you could have otherwise. Blogging is exceptionally important, but it isn’t the be all and end all. You need to get active on different platforms, get involved in community events, and try techniques both online and offline.
4. Refusing to Change Course
Alter your course when you need to. Many people get too attached to their current plan/routine, when all it needs is a little shake up to get things moving again.
5. No Online Presence
Ok, if you’re an offline business, it might seem odd to you to have an online presence. However, it’s something that has been proven to work! Using social media, and having a great website can help you to become known all around the world; 1.3 billion people are currently using Facebook and Twitter alone! If you want to succeed whether you’re offline or online, you need a strong online presence that works in harmony with your brand colours, personality, and logo. This graphic designer in London can give you a hand with attractive logo design and other aspects of branding!
6. Inappropriate Marketing Techniques
Some pretty big, important companies have made this mistake, so you should learn from them and avoid it. For example, like the time a Mcdonalds ad was released that seemed to be making fun of depression, or the time Hyundai showed somebody trying to kill themselves in a Hyundai vehicle in their ad.
Want to succeed in your branding and marketing efforts? Have realistic expectations, a well thought out plan, a strong online presence, and know when to change things up. Good luck!