Are you gearing up for a big product launch day? It’s an exciting time, and, hopefully, all your hard work for the past while is about to pay off. However, to make sure that your big day happens with a bang, there are a few things you need to do. Go through this simple checklist and make sure your day is as successful as it can be.
Organise a launch party
Launching a product is a big deal – and not just for your happiness and ego. It’s the best chance you will get to build some kind of momentum and create a buzz around your product or service. One of the best ways to put yourself in the limelight is to organise a launch party. Find an event management agency and hire a venue – and let people know about it. Get in touch with your local media outlet, as they tend to love stories about new businesses in the area. Make sure you invite everyone you can and don’t forget to put your product or service at the front and centre of the whole event.
Go over your marketing strategy
Make some final adjustments to your overall marketing strategy. There’s a good chance that you have been knee-deep in development in the build up to your launch. So, don’t forget to have one final look at your plan with a fine toothcomb. Don’t be afraid to seek out help from a professional – it might give you access to a market you weren’t aware of.
Your website will be the first chance most people get to see your product – so make sure it is up to scratch. Test every element and fix every bug. It has to look right, load quickly and make structural sense – hire a web designer or a UX expert if you feel the need. Also, set up some goals on Google Analytics. This will give you the opportunity to fine-tune your site as you get more visitors and work on your conversion rate.
Flesh out your blog
Are your visitors going to trust you when they first arrive? It’s a big problem for new businesses that haven’t made any sales yet. They won’t have any case studies to publish, or even a simple testimonial to give their visitors social approval. One of the best ways to deal with this problem is to create a blog and post interesting articles about your industry. It will underline your experience, and it should also give your search rankings a boost, too.
Set up social media accounts
Social media is an important tool in your armoury, so set up your accounts with plenty of time to spare before launch. Get involved with the discussion about your industry and offer up advice to anyone asking questions. Try and pull in as many followers as you can before launch day, and you should have a healthy opportunity to pitch your product to them.
Get all that done, and you’ll be in a great position to launch your product. All the best – and I hope your big day goes off with a bang!