Nowadays, every business has an online presence. Seeing as most clients are online, it is stupid not to take your company online. However, there are some common mistakes that companies often make when they decide to take their business onto the internet. Make sure you don’t end up making one!
Ignoring Social Media
Ok, so you have a profile on Facebook and Twitter for your company. That’s the easy bit done. But now you have to take it one step further and use your profiles wisely. It is super important to interact with your customers on social media. The best ways to do this is to share your fresh content with them and reply to their comments and tweets. If you don’t, you might come across as ignorant, which isn’t a good look for any company.
Your Website Is Out Of Date
It is necessary to keep your website up to date, as this is what most customers will use to find out information about your company. If you ever change your office or telephone number, be sure to change the contact details on your homepage. Otherwise, potential clients might have difficulties contacting you. If this happens, they may eventually give up and take their money elsewhere.
Your Website Isn’t Mobile Compatible
These days, many Internet users browse websites on their tablets or smartphones. The size of the browsers on these devices is much smaller than those on computer and laptop screens. So when you are designing your new homepage, you need to make sure that it is compatible for viewing on a tablet or smartphone screen. If you aren’t too sure how to do this, speak to a Web Development firm about designing your website.
You’ve Forgot About SEO
If you have a website, blog, or any other type of online presence, then SEO should always be in your mind. What is SEO? It stands for search engine optimization. It’s all to do with how your pages rank in Google searches. Your aim is to get them on the first page, near the top. There are a number of ways to do this, including creating a blog and using lots of keywords. Once your website is SEO-ready, you will start to see it rise through Google’s rankings.
You’re Not Mixing Your Media
You should already have a social media marketing strategy in place. This will help you reach as many people as possible on Facebook and Twitter. But there is one very common mistake that people do in their social media marketing. And that is that they forget to mix their media. Lots of companies share photos and blog posts, but few are also using video. Video is one of the most shareable forms of media you can use! You don’t need fancy equipment to shoot your videos; iPhones have excellent cameras that you can use. And you can also download many free editing tools these days.
This blog post should hopefully help you escape these common mistakes. And your online business should flourish as a result!