So, you’re a startup business looking for new ways to market your business. Chances are, you’ve already got a Facebook page, Twitter, Instagram, and perhaps even a blog. However, if you’re putting lots of work into creating unique content, you need to be on as many marketing channels as possible to get more traffic to your site. The thought of some marketing channels in particular might bore you, but startups should be finding their clients wherever they may be. Here are 5 marketing channels every startup business should consider:
You might think podcasts are dead, but that’s what many people think until they actually try it and realise they can get thousands and thousands of downloads. Forget that podcasts are considered a little redundant to some people. Of course they aren’t as flashy as your Facebook page, and yes, you must listen to your own voice every week to get it right. However, by taking advantage of the fact that most people who work in an office get bored at some point during the day, you can give them something useful to listen to as they work. Simply show your expertise by giving tips and news in your industry. When you’ve established yourself as an expert, people will feel more comfortable spending money with you.
That’s right; webinars. Yes we know, even the name is boring. However, just because they are viewed in general as boring, that doesn’t mean they can’t be effective. By hosting webinars sharing your knowledge, you can generate a lot of leads. Simply watch a successful company’s webinars to get an idea of where to start.
Email marketing is still the number 1 priority to retailers, especially when you look at it from a return on investment perspective. You can segment email marketing by looking at how often a customer makes a purchase on your site. When customers are told you know they’re loyal and you’re willing to reward them for it, they have more chance of returning.
Paid search is becoming more competitive and expensive, making organic search a very important marketing strategy. Organic search is all about creating a great user experience while making your site readable and indexable for the search engines. By making your site pop up in a relevant place in the search engines with the help of a Belfast SEO agency like House of Search, users will be more likely to spend time on your site and could get you more conversions.
Many retailers haven’t optimised their business for a mobile presence – even though the stats speak for themselves! Many people even shun computers and laptops to browse solely on their mobile device. It’s important that you future proof your site and business right now, by making sure you have a strong mobile marketing presence.
There you have them; 5 marketing channels we think every startup business should consider. Getting a business off the ground can be difficult, but if you try out every possible marketing channel to reach your audience, you could find yourselves in a great position faster than you think!