When a lot of bright young entrepreneurs hear the term “market research” they might quiver in their boots. Although it may seem like a large, daunting subject, a lot of market research tools are right at your fingertips. Simply using search engines to find published surveys can give you a lot of insight into your target audience. If you’re feeling lost, here’s some methods you could be using.
One of the things you could try right now is a targeted keyword search. Even if you don’t know the first thing about SEO, I’m sure you’ve heard about the importance of keywords by now. Just type in relevant words which your customers would use to find a business like yours. If you know what to look for, this simple act will show you the relative interest in your company’s keywords. You’ll also see how many competitors you have in that particular niche. Conducting keyword searches can also be useful in another way. When you see the related searches which come up, you might be inspired to tap into another niche your customer base is searching for. If your target audience is pretty unique in itself, then you might want to pay companies like Survey Sampling to get a more in-depth look at what they’re looking for.
My next tip is to monitor blogs relating to your niche. General news websites can fluctuate a lot in the business niches they cover. With blogs, on the other hand, there’s almost certain to be a site out there which focusses on your industry. The other advantage they have is that they’re updated far more regularly than standard news channels. This means that it’ll be easier to monitor public opinion concerning your business, and make the appropriate changes. These niche blogs can also give you news about new technologies and products long before your competitors hear about them. Take some time looking for blogs in your niche. You may not get there straight away, but soon you’ll have a great array of news platforms to use.
While professional surveys come with a guarantee of quality, they may not be in your budget. There’s still nothing stopping you from drafting your own, and asking your customers to fill them in. Of course, there are a few pointers for this. Make sure your surveys aren’t too long. For a lot of people, “survey” is a dirty word. A lot of your target audience might see them as a hassle, so don’t drive them away by making your surveys unbearably long. Limit it to around 25 questions, which shouldn’t take much longer than ten minutes to complete. Always make your surveys optional too. If you block content until your customer fills in a survey, they’ll be inclined to enter random, insincere answers.
With these tips, your market research will be a much simpler affair. Whatever niche you fulfil, and whatever kind of customer you want to attract, market research is integral. Carry it out thoroughly, and make sure you understand the recovered data properly. After this, you’ll have everything for a killer marketing campaign!