So, you’re a startup business. Well, I’d put money on the fact that you’ve got people left, right, and centre trying to tell you what to do. ‘Make sure you do this!’, and ‘don’t forget to do that!’ will be common phrases you hear people throw at you on a daily basis. But has anyone ever given you some useful advice on what not to do? If the answer’s no, then hold on to your hats, because we’re about to tell you 10 helpful things that will guide you on what not to do as a startup. Enjoy!
1. Don’t Wait for Your Product to Be Built
Don’t wait for your product to be built before you begin selling it. Be honest with your first customer: tell them what you think you’ll be able to build, and ask them if they’d like to be a case study.
2. Don’t Start Building Without Talking to Your Customers
You should never start building a product without talking to your customers and getting some feedback first. You can then use their feedback to help you create a superior product!
3. Don’t Think Logically
This probably goes against everything you’ve already learnt, but don’t think logically. That’s right; sometimes you need to shun logic and just go with your instincts to to make something creative.
4. Don’t Go it Alone
You should never go it alone. Having someone to be a co-founder is very important. This whole process will be an emotional roller coaster, so it really helps to have somebody you trust by your side. The trust part is very important, as certain people may try to turn you against each other.
5. Don’t Forget What Made You Start
Don’t ever forget that moment where you thought you could make a big difference to the world – something I call a ‘lightbulb’ moment. You need to keep this thought with you and know why you’re doing what you’re doing.
6. Don’t Play Robots
Although playing robots might be a fun pastime out of work, you definitely don’t want to be talking at your audience, like a robot would. Make sure you’re having a 2 directional conversation. Make sure you’re ready to answer questions that may ask ‘why?’.
7. Don’t Fall in Love
Try not to fall too hard in love with your current idea. Almost every startup company has to pivot at some point, so it’s essential you remain open minded and flexible. A business consultant at CleverCatMarketing could help you here.
8. Don’t Hire People You Don’t Like
It’s important that you like the people you work with, and that they’re passionate about your idea too. You’ll spend more time with these people than you do with your own family, so it’s essential that you get on.
9. Don’t Ignore Google/Apple/Facebook
Google, Apple, and Facebook are always doing new, innovative things, so be aware of any spaces they’re getting into.
10. Don’t Lose Momentum
Never lose your momentum. You need to coordinate things like product launches and PR announcements especially if you’re going to be talking to any investors.
There you have it: if you’re a startup looking to succeed, don’t do these 10 things. You can thank us later when you’re a multimillion pound business!